Do we need a new website?

No, ActiveSales improves what the client already has without requiring a new website.

Can you manage Google and Bing together?

es, managing Google Ads and Bing Ads together is a core part of ActiveSales' service.

What if we've never run ads before?

ActiveSales builds the entire ad account from scratch, structured and aligned with renter intent.

Insights for Rental Operators

The ActiveSales Blog

Google Ads tips and strategies for independent equipment rental companies.

The Ad Did Its Job. The Call Didn't.

Constantin Cornita

Published on: 10/09/2026

Your cost per lead can stay flat while your cost per booked rental climbs, and Google Ads will never tell you. Pull twenty recorded calls from last month and listen to what happens after the customer hears the price.

Equipment RentalGoogle Ads TrackingGoogle Ads MistakesEquipment Rental MarketingCall TrackingPPC For Rental Companies

How Do You Know a Lead Turned Into a Rental?

Constantin Cornita

Published on: 03/09/2026

Google Ads counts every 60-second call as a win, but it can't tell a $1,800 excavator rental from a $40 sander call. Here's how to match your call tracking to your rental orders and find out which ads actually pay for the yard.

Equipment RentalGoogle Ads TrackingOffline ConversionsCall Tracking